Artist: Tips You’ll Actually Use
If you’ve ever thought about getting permanent makeup — brows, lips, or eyeliner — you probably know how overwhelming it can feel to pick the right artist. There are so many options online, everyone’s photos look amazing, and prices are all over the place. So how do you know who to trust? Let me walk you through it like I would tell a friend over coffee.
Look Closely at the Portfolio
The very first thing I’d do is check their portfolio. Not just those "fresh after the procedure" photos (because let’s be honest, PMU looks very different on day one than it does after healing). What you want to see are healed results — a week or even a month later. That’s when you’ll know if the color stayed soft, even, and natural.
Also, pay attention to consistency. If every photo has the same style and quality, great. But if you notice one random photo that looks like it doesn’t belong — it might not. Sadly, some artists steal pictures online. A portfolio should feel authentic and cohesive.
Don’t Skip the Reviews
Next, I’d check what real clients are saying. Google reviews are super helpful, but even comments under Instagram posts can tell you a lot. Are people complimenting the results? Are the reviews recent? Fresh feedback usually means the artist is active and clients are happy right now, not just two years ago.
Visit Their Website
A good artist usually has a professional website — and trust me, it’s more than just a price list. Look for:
• Clear explanations of the procedures.
• Pricing (transparent, not hidden).
• Certificates and training background.
• FAQs and aftercare instructions.
• Even photos of the studio — because knowing where you’ll be sitting for a few hours really matters.
If their website feels thoughtful and informative, it’s usually a sign that they care about their clients.
• Clear explanations of the procedures.
• Pricing (transparent, not hidden).
• Certificates and training background.
• FAQs and aftercare instructions.
• Even photos of the studio — because knowing where you’ll be sitting for a few hours really matters.
If their website feels thoughtful and informative, it’s usually a sign that they care about their clients.
About That Price Tag
Let’s talk money, because it’s tricky. If the price is too low, that’s usually a red flag. It could mean the artist is using poor-quality pigments or still gaining experience. Worst case? You might end up paying thousands later to remove or correct bad work.
On the flip side, a super high price doesn’t always mean the best quality. Sometimes you’re paying extra for a "celebrity name" or high-rent location. The sweet spot is usually somewhere around the average price in your area, combined with proof that the artist uses top-notch materials.
Specialization Matters
Here’s something a lot of people don’t realize: not every PMU artist does everything. One artist might create the most natural-looking brows you’ve ever seen but doesn’t touch lips. Another might specialize in eyeliner only.
And that’s okay — it’s actually a good sign. It means they’re focused on perfecting one area instead of doing a little bit of everything. If you’re dreaming of lip blush, make sure you see healed lip work in their portfolio, not just brows.
Final Thoughts
Choosing a permanent makeup artist is a big decision. This isn’t like picking a nail polish color — it’s something that will stay with you for years. Take your time, do your homework, and trust your gut. Look at the healed results, read the reviews, browse their website, and don’t let price be your only deciding factor.
Permanent makeup should feel like an investment in your beauty and confidence — and when you find the right artist, it truly is.
✨ Looking for a trusted PMU artist in New York?
At Melnik Vera PMU, I specialize in brows, lips, and eyeliner that look natural, soft, and timeless. Check out my portfolio, read client reviews, and book your appointment when you’re ready to feel your best.