This Thanksgiving, as many celebrated the holiday with family and friends, the global permanent makeup community gathered in Dubai for one of the most spectacular events the industry has ever witnessed. The final round of the international Permanent Makeup Championship united elite artists and national teams from 48 countries, all waiting to learn the long-awaited results of the world finals.
But this was far more than a competition. It became a milestone moment for the PMU industry, setting a new standard for how modern beauty conferences should look and feel—both in the USA and worldwide.
A Vision Brought to Life by Albina and Sergey Lazarev
The event’s founders, Albina and Sergey Lazarev, didn’t simply organize a conference—they reimagined what a contemporary PMU summit can be. Their attention to detail, creative vision, and commitment to excellence elevated the entire experience to a global, luxury level.
From staging and production to programming and entertainment, every aspect was perfected. Their mission was to unite artists from every corner of the world and celebrate the artistry of permanent makeup—and they accomplished that brilliantly.
Luxury, Comfort, and True Hospitality
All semifinalists were invited to stay free of charge at the prestigious Hilton Dubai, located in the heart of the city. For four unforgettable days, artists enjoyed world-class hospitality and a vibrant atmosphere ideal for education, networking, and inspiration.
The same hotel hosted the conference inside a massive hall built to welcome 1,000 guests. Preparation took more than 72 hours, with teams installing professional lighting, sound, staging, and elaborate décor—including details inspired by the elegance of Middle Eastern design.
A Show Worthy of the World Stage
The opening ceremony featured an unforgettable performance by nearly 100 dancers, creating a dramatic and high-energy beginning to the championship.
At the Gala Dinner, attendees enjoyed a live cover band and an exclusive performance by Valeriy Meladze, making the evening one of the most memorable highlights of the event.
Top-Tier Education for PMU Professionals
Across two educational days, participants attended lectures and live demonstrations from world-renowned PMU speakers and educators. These experts shared advanced techniques, industry insights, and upcoming trends—knowledge that artists across NYC, NJ, CT, PA, and the entire USA are excited to bring back to their clients.
